McDonald's, Sony Team Up to Boost Sales

Starting June 8, McDonald's will begin a joint venture with Sony in a bid to "tap in to pop culture that appeals to young adults." The promotional program, called Big Mac Meal Tracks will run for six to ten weeks and will help the fast food giant with its image, as well as helping Sony improve its financial outlook.

The deal came about after Sony began seeing a steady decline in sales of its electronics products. The partnership calls for Sony to offer McDonald's food items with sales of its "digital cameras, televisions, and home audio systems," a Sony spokesman said. At a test run of the promotion at a Circuit City store outside Chicago, customers who purchased Sony big screen TVs were asked if they would "like fries with that." Other customers reported being pleased with the hot apple pies they were offered after buying Sony cameras and CD players. One customer, however, who purchased a Happy Meal with his Sony camcorder, became upset after discovering the Disney-sponsored toy he was eagerly anticipating had instead been replaced with an extra set of camcorder batteries.