Friday, May 07, 2004

Adidas Creates Smart Shoe, Dr. Scholls Follows

Adidas has created the world's first "smart shoe," using a computer chip that changes the shoe's cushioning to match a "runner's size and stride." The shoe, called Adidas 1, can adjust to "almost any condition — from hard pavement to dirt trails, and dry streets to wet beaches."

Inspired by the invention, shoe insole makers Dr. Scholls and Odor Eaters have joined together to create the world's first "smart odor destroyer." The new insole is powered by a computer chip that "changes the insole's odor-absorbing capacity to match the wearer's odor and sweat production," said Scott Menderhall, company spokesman for Dr. Scholls. Called the Foot Soldier, the computerized insole can adjust to almost any condition — "anything from three-day-old socks to nasty fungus," said Menderhall.