Friday, April 30, 2004

Chuck-A-Rama Apologizes to Atkins Diet Couple

Chuck-A-Rama CEO Duane Moss offered a public apology for the experience of Isabelle Leota and Sui Amaama, who were removed by police from the Salt Lake City restaurant, after they had eaten more than their allotment of roast beef. Moss expressed regret for the way the couple was treated, but reiterated that his restaurant is "buffet-style," not "all-you-can-eat," and so can place limits on how much customers can consume.

"We are in the process of defining a system by which we can communicate this difference to our customers so our buffet-style dining is better understood," Moss said. "We wish to let customers know about the eating limits in the most sensitive and polite way possible." Company representatives initially suggested placing scales near the buffet line to remind customers not to overeat, but Moss wrote off that idea as not sensitive enough. Instead, Chuck-A-Rama will continue to individually monitor each customer and find ways to "subtly" tell them they have eaten enough. "For example," said Moss, "if a customer has eaten 11 pieces of roast beef, our managers are instructed to add large amounts of chili pepper to the 12th slice. That oughta stop 'em," he added with a mischievous grin. "And for those low-carb types, we will simply inform them that the next slice contains approximately 2 billion grams of carbohydrates."